Engineered Garments believes that many people are not unfamiliar. Although it is a relatively “young” tooling brand, it is loved by many tooling lovers because of its unique design and neat tailoring. In the latest Spring-Summer 2020 series, Daiki Suzuki once again brought eye-catching colors to clothing design.
“American-style retro meets Japanese-style function, so unexpected”
01 Engineered Garments 2020 S / S, continuing Japanese American style
This series of works in the spring and summer of 2020 once again revealed the smart design of Suzuki’s large appliances. The high-saturation contrasting background and the sharp white background edges in the look also added vitality to the shape.
Sweeping the dull atmosphere of autumn and winter, one of the highlights of this season is the use of expressive artistic flowers and vintage flowers to create avant-garde items as embellishments, which brightens up the overall design and details of the clothes. The addition of strong floral elements in the spring day makes Engineered Garments are “reduced” a lot.
1. Colorful floral elements, playful and not exaggerated
Large-area flower print design is still used on suits, pants, and other items. Vivid high-saturation floral patterns inject new ideas into this season’s items, exaggerated design and bright colors, and younger layout, so that young audiences can better go. Create an avant-garde look.
2. Functional pockets that cannot be separated from the tooling
How to accurately place a variety of pockets is a design point that clothing designers need to focus on. This season, based on the practical and functional starting point, the multi-pocket decoration design tailored elsewhere is used to add more personality to the design. At the same time, to reduce the visual impact caused by the increase of the pockets, the trousers have also been contracted, making the upper body more simple and neat.
3. “Tough Guy” also plays “Little Fresh”
Different from the heavy workwear and functional wind of men’s clothing, the new silhouette of women’s spring and summer 2020 is more lazy and casual. Compared with men’s clothing, mid-length and loose-fitting design are more practical. The light gray main color blends into a sense of freshness, which stands out in the dark colors.
4. Where there is EG, there is plaid stitching
The check pattern with a high appearance rate in the autumn and winter seasons can also be seen in the spring and summer series of 2020. There are not only contrasting color contrasts with strong color contrast, but also classic black and white plaids. For those who like the classic element of plaids, there is another option available in spring and summer. The highly recognizable asymmetric stitching design is still on display this season.
5. Stacking demonstration, EG’s wearing class
The changing weather in spring and summer, stacking is the safest way to wear, and this season’s look also brings us many examples of stacking and wearing. Choose a dark coat for outerwear, and wear a bright-colored shirt or T-shirt inside to highlight the sense of layering and enrich the visual effect. It will not look too singular.
6. “Darkness” continues, functional wind as always
Engineered Garments, who has a passion for black, not only uses black in outdoor and functional clothing but also chooses this design for ladies’ singles in spring and summer. As for the functional design of the functional clothing, as always, it has both the American tradition and the Japanese style of function and exquisiteness.
Fashioning American-style things, re-designing classic panels from the past, incorporating modern tailoring, complex pieces, and high-quality fabrics, from single tooling, outdoor styles to casual wear and multiple styles, Engineered Garments 2020 S The effect presented by / S is both a heritage and an innovation.
02 All things can be co-named, what’s the difference?
In Engineered Garments ‘2020 S / S Lookbook, in addition to the eye-catching clothing, the matching of various shoes on the models’ feet is also worth noting.
In addition to New Balance, Birkenstock and a large number of leather shoes, the focus of this season is its joint name with HOKA ONE ONE. It incorporates the classic asymmetric elements of EG and has become a favorite of many people.
In addition to HOKA ONE ONE, Engineered Garments has launched a wide range of joint names in recent years. It is valuable that each joint name maintains a high standard. From the newly-released joint name being ridiculed by the upset brand, to the back and the joint shoes of HOKA ONE ONE were fired to nearly 8,000 yuan. The brand has also been pushed into the public eye from a low profile.
Engineered Garments × HOKA ONE ONE
Engineered Garments × Converse One Star
Engineered Garments × Vans
In 2019, the joint name with New Balance and UNIQLO is also attracting much attention. EG, a brand with American retro blood, is not just as simple as printing a logo, but better combines the core of the brand with each other.
Engineered Garments × New Balance
Combining the brand’s pursuit of youthfulness, the classic styles are more fashionable. Each time the joint name has its highlights and design, and the joint name based on pragmatism can also make consumers more actively pay for it.
Engineered Garments × Uniqlo
Through these co-branded products, consumers who were relatively new to EG before can also feel the design meaning of Suzuki’s “Japanese new Americana”.
03 “Not Designed But Engineered”
Engineered Garments’ brand designer Daiki Suzuki used the phrase “Not designed but engineered” to describe the brand.
A summary tells the soul of the brand. He treats fashion as a construction project and designs each piece of clothing with a rigorous attitude. Let us see the romantic part of this fashion circle, “Straight Man in Science and Technology.”
Suzuki’s design is influenced by the American style, but it is not a simple reproduction of classic American clothing, but it is deconstructed and reconstructed through visual and clothing design concepts. Therefore, we can find from the design of EG that under the rough American style, it adheres to the Japanese people’s persistent and exquisite attention to materials, layout, and details.
Taking into account the traditional American tailoring neat, wide shoulder line, worn on the body will inevitably be a bit awkward, pressed stature, Suzuki original clothing type of amplifier has been adjusted, at the same time to retain the traditional American fabric thick rough mad sense, He will choose a cooperative factory in New York, to continue the rough, imperfect soul of the American clothing tradition.
From the more combined cutting methods, the application and matching of fabric textures, and the color harmony, Suzuki has long formed his uniquely American style. What is expressed is not a traditional design, but practical ingenuity.
In this era surrounded by fast fashion and traffic artists, the Engineered Garments brand has consistently implemented the “American style in the eyes of Japanese designers.” Let us see more than just the appearance of clothing, but also the style of insisting on self.
Engineered Garments’ spring/summer series, how would you rate it?